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Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.

Simply offering video on your homepage will often double the time a visitor may spend on that page and in the end increase your conversion rate – the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

• Make your message clear. Be direct. If you drag on too long, the visitor to your site may lose interest.
• Focus on quality. It shows. Shoddy video makes the visitor think shoddy product/service. Put your best “video” forward.
• Be informative and brand it. Contact information is crucial and use company colors. Be sure there is a call to action.
• Get it out there. Share the video with other sites, not just on your home page. The more you get it out there, the more interest you will generate.

So, be more competitive in the marketplace. Enhance your efforts with video, appeal to the need for visual gratification, and increase your reach. It’s a marketing tool that can’t be ignored. Check this out.