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Capturing events as they occur and delivering them to end users over the web, either in real time or on-demand through any Web browser is an ideal solution for sales, marketing, training and development. Web Broad Casting uses media rich technology. This means your audience will see and hear real time video, with audio and PowerPoint all in a neatly packaged, branded screen right on their desktop using any standard browsers while providing a cost-effective, dynamic delivery of your clients strategic messages, provide training and knowledge base over the web.

Here is a snapshot of how it works. A web broadcasting specialist will show up to your meeting or your office with a special computer. Video, audio and graphics will be fed into the computer and synchronized and encoded for the web. If the meeting is to be broadcasted live, the media is then transmitted over the internet and delivered to your audience. The meeting can also be recorded and uploaded for on-demand viewing and you can even have a CD created right there minutes after the presentation for distribution or for sale to attendees. The disadvantage of this technology is you will need to use a special computer with a trained technician, a one or two person video crew (for large meetings, they will take a feed from the audio visual company) and internet for live meetings.

The thumbs up for web broadcasting is, again, the cost effectiveness. Even though people are watching this from their computers and not engaging in any type of group experience, the key advantage is cost savings, rich media presentations, interactivity with polling and questions, the ability to broadcast meetings, deliver a high impact presentation from your office to your entire company, create powerful on demand web casts for future viewing, and building a knowledge base.