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If you haven’t heard already, video marketing on the verge of exploding the way we do Internet marketing. Why? It’s visual! It grabs your attention and draws you in to the message that’s being presented plus the ability to share and make it viral is a huge plus for this tool.

Imagine the impact of a 30 second spot that’s edgy and unique to promote your product/service.

You need to take a few steps to ensure you get that impact of building your brand and your business. Here are some great ways to do that:

1. Embed your videos on your Web site. YouTube is a perfect example of a technology that fully supports your video content but make sure you share it! Anyone checking out your video can put it on their Facebook page or Twitter about it. I read recently that on Twitter, 8 percent of all shared URLs are links to videos on YouTube.
2. Increase your registrations and sales rates by incorporating video into your site. Another easy service to add is a signup form to collect registrations. Tracking is important in the sales cycle.
3. Driving your sales into purchases – add online video ads to effectively do this.  Online Publishers Association states that 52 percent of people who watched an online video ad took action after viewing the ad, such as visiting the advertiser’s website (31 percent) or searching online for more information on the product (22 percent). A full 12 percent went on to make a purchase – giving video ads one of the highest conversion rates in the industry.
4. Show instead of tell. The power of video is awesome. Utilize the ability to provide your clients/customers with online tutorials and promote customer participation.
5. Mobile is a must! Make sure that your videos can be viewed on multiple/different devices.  “If a video is worth sharing on Twitter, it’s worth making it mobile-phone-friendly,” since 40 percent of Twitter users access the service via mobile devices, according to an October 2009 study by Crowd Science. With over 4.1 billion mobile users, it’s a no brainer.

So make online video a part of your social media and overall marketing strategy. Customers are asking for it, and we’re here to ensure it happens.

With 2010 in full swing, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them!

Please share your thought on how you are using video on the web. Also, if you have any question, please post them here. I will be sure to respond to them.

Sincerely,

Robert Grossman

Chief Messaging Architect
Focus Creative Group