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No matter what you think or feel about Social Media, you need to know what is happening in this area. In fact, I believe it is vital to the sustainability of your business, your non-profit, or organization.

• There are over 400 million active users
• In 2007, there were 10 million users in the United States, now there are over 103 million – a growth of 144%
• In the same time periods, 16.6% were in the age range of 35-54, now that same age range represents 29% – a growth of 328.1%
• For those 55 and older, in 2007 they represented only 2.3%, now it is 9.5% – a growth of 922.7%
• 50% of all active users log on to Facebook on any given day
• 35 million users update their status everyday
• More than 1.5 million business have active pages (fan sites) on Facebook
• 20 million people become fans of business pages each day
• Fan Sites have generated more than 3.5 billion fans

• 50 million users worldwide
• Average age is 41
• Average household income is $109, 703
• Business decision makers make up 49%
• When LinkedIn launched in 2003, it took 477 days – almost a year and four months – to reach our first million members. This last million took only 12 days
• There are now 11 million users in Europe alone.
• India is currently our fastest-growing country with almost 3 million users.
• The Netherlands has the highest rate of adoption per capita outside the U.S., at 30%.

• The Wharton School of Business – a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure
• Over 70% of the US population has high-speed Internet access
• 65,000 videos are uploaded daily to YouTube
• Of the 80% of viewers that have watched a video online, 52% have taken some sort of action
• Of consumers who made purchases in the last month, 48% said Internet drove awareness
• According to Forrester, on-line video advertising will grow 72% by 2012 reaching $61 billion.

(sources from Internet searches, Facebook.com, Linkedin.com, Forrester research and Nielsen)

I hope this information is useful if nothing else, motivates you to take action or increase your current level of activity.

If there is anything I can do for you, please let me know!

Robert S. Grossman
Message Architect & President
Focus Creative Group
www.focuscreative.com