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We live in a world of instantaneous message relays, multimedia PDAs, cell phones and iPods. The attention span of audiences today is nearly half of what it was just a generation ago. No matter where you look, it seems you are bombarded by messages and fast-paced imagery – for example, watch any sporting event or local news broadcast. The amount of money being spent on graphics and the use of video is staggering.

As a meeting professional, finding ways to help your clients engage and re-engage your audiences is crucial. The “MTV generation” is sitting in your meeting room and they expect to be WOWed by stunning visuals and special effects. The era of long speeches and static presentations are over. Sound scary? Daunting? It doesn’t have to be. One of the answers to meeting your audiences’ and clients’ needs is video.