Another option with video is using what is known as IMAG (Image Magnification), which allows you to use video cameras to present via screens a “live feed” of what is happening on the stage. This can be expensive, so let’s take a look at when you should use it. Remember though that not using it can sometimes also be a very expensive mistake.
With IMAG, there are certain rules of thumb; however these rules do have a tremendous amount of flexibility to them. Usually, IMAG is recommended when your audience approaches the 400 person mark. Once you cross the 550 person mark, it becomes almost a necessity.
As a marketing and branding tool, video can be used in a variety of different ways. It can be used to promote your event to future sponsors, and if you are an independent planner, to promote your company by showcasing your capabilities.
The demand for video in meetings and special events is rising as budgets are shrinking. Planning cycles are getting shorter and at the same time, your audience is demanding to be entertained. Most of these demands and expectations are falling squarely on the shoulders of event professionals. Teaming up with an experienced producer can save you tons of money, not only on the video, but on Excedrin as well!
