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Archive for Viral video

Awe Inspiring Performance & The Power of Social Media

By Robert Grossman · Comments (0)
Thursday, January 21st, 2010

I am not taking any credit for finding this. I received it today and it brought me to tears. It is however a testament to the power and impact of social media.  According to the stats on YouTube since August 9, 2009, this video has been watched close to 4 million on this channel alone!

The rest of this email was sent to me by  dear friend, Leslie and Neil Silverstein.

This is a moving and truly awe inspiring performance….not what you expect. What a talent!!

Don’t miss this amazing Video Clip . . first read it to get a better understanding..

This video shows the winner of “Ukraine’s Got Talent”, Kseniya Simonova, 24, drawing a series of pictures on an illuminated sand table showing how ordinary people were affected by the German invasion during World War II. Her talent, which admittedly is a strange one, is mesmeric to watch.

The images, projected onto a large screen, moved many in the audience to tears and she won the top prize of about £75,000.

She begins by creating a scene showing a couple sitting holding hands on a bench under a starry sky, but then warplanes appear and the happy scene is obliterated.

It is replaced by a woman’s face crying, but then a baby arrives and the woman smiles again. Once again war returns and Miss Simonova throws the sand into chaos from which a young woman’s face appears.

She quickly becomes an old widow, her face wrinkled and sad, before the image turns into a monument to an Unknown Soldier.

This outdoor scene becomes framed by a window as if the viewer is looking out on the monument from within a house.

In the final scene, a mother and child appear inside and a man standing outside, with his hands pressed against the glass, saying goodbye.

The Great Patriotic War, as it is called in Ukraine, resulted in one in four of the population being killed with eight to 11 million deaths out of a population of 42 million.

Kseniya Simonova says:

“I find it difficult enough to create art using paper and pencils or paintbrushes, but using sand and fingers is beyond me. The art, especially when the war is used as the subject matter, even brings some audience members to tears. And there’s surely no bigger compliment.”

Please take time out to see this amazing piece of art.

Comments (0)
Categories : Cool Stuff, Viral video
Tags : creative, digital, digitial video, Facebook, focus creative, marketing strategy, robert grossman, social media marketing, video, Video Production

Video Explosion!

By Robert Grossman · Comments (1)
Tuesday, January 12th, 2010

If you haven’t heard already, video marketing on the verge of exploding the way we do Internet marketing. Why? It’s visual! It grabs your attention and draws you in to the message that’s being presented plus the ability to share and make it viral is a huge plus for this tool.

Imagine the impact of a 30 second spot that’s edgy and unique to promote your product/service.

You need to take a few steps to ensure you get that impact of building your brand and your business. Here are some great ways to do that:

  1. Embed your videos on your Web site. YouTube is a perfect example of a technology that fully supports your video content but make sure you share it! Anyone checking out your video can put it on their Facebook page or Twitter about it. I read recently that on Twitter, 8 percent of all shared URLs are links to videos on YouTube.
  2. Increase your registrations and sales rates by incorporating video into your site. Another easy service to add is a signup form to collect registrations. Tracking is important in the sales cycle.
  3. Driving your sales into purchases – add online video ads to effectively do this.  Online Publishers Association states that 52 percent of people who watched an online video ad took action after viewing the ad, such as visiting the advertiser’s website (31 percent) or searching online for more information on the product (22 percent). A full 12 percent went on to make a purchase – giving video ads one of the highest conversion rates in the industry.
  4. Show instead of tell. The power of video is awesome. Utilize the ability to provide your clients/customers with online tutorials and promote customer participation.
  5. Mobile is a must! Make sure that your videos can be viewed on multiple/different devices.  “If a video is worth sharing on Twitter, it’s worth making it mobile-phone-friendly,” since 40 percent of Twitter users access the service via mobile devices, according to an October 2009 study by Crowd Science. With over 4.1 billion mobile users, it’s a no brainer.

So make online video a part of your social media and overall marketing strategy. Customers are asking for it, and we’re here to ensure it happens.

With 2010 in full swing, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them!

Please share your thought on how you are using video on the web. Also, if you have any question, please post them here. I will be sure to respond to them.

Sincerely,

Robert Grossman

Chief Messaging Architect
Focus Creative Group

Comments (1)
Categories : Marketing Tips, Social Media, Video Production, Viral video, video
Tags : digital media, Facebook, focus creative, marketing, Social Media, training, video, web marketing, youtube

Air New Zealand Videos Have Viral Potential

By Robert Grossman · Comments (0)
Thursday, December 3rd, 2009

CK Lin, (http://twitter.com/cklinorg) a brilliant PhD, Entrepreneur and all around good guy posted a video on Facebook to share with his “friends”. The video is called “Bare Essentials” and was created by Air New Zealand as part of a marketing campaign.  It is an excellent video! Watch and you’ll see why.

What makes this video powerful? Simply put, it has never been done before. It pushes the line of appropriateness without crossing it.  It still leaves a lot to our imaginations and it simply makes you laugh and feel good.

The best part is,  I sent the video out via Twitter and added @flyairnz (Air New Zealand’s Twitter ID) in my Tweet. Within a few minutes someone from the airline responded and thanked me for it and added @Robertgrossman to their response!

On Facebook , someone responded that Air New Zealand also created a passenger safety video in the same style as their marketing video. Evidently, they show this video on their airplanes.  I went to YouTube, got the link and blasted this video out on Twitter too. So now we have a little conversation and viral campaign going on.  I shared it and so did a lot of other people.

I was even more curious so I went back to YouTube. I wanted to see how many views the videos had racked up.

As of 11/25/2009, the Bare Essentials video has 4,116438 views with over 2,500  people rating the video. The video was posted in June 2009.

The on board flight safety video has 4,948,437 views and over 3,740 ratings.

Then the good people of Air New Zealand created a behind the scenes video. Not as many views, but still an impressive 846,737 people watched this video.

Too good to be true, I poked around a little more and even though nothing was covered up (sorry),  Air New Zealand created a website with the following url http://www.nothingtohide.co.nz/.  Okay, now I got it. This is all part of a brilliant marketing campaign.

Then, I found this video on their YouTube channel. Air New Zealand challenging Southwest to create the best passenger safety video.  Same music, same style of the other videos. It was posted two months ago and already has over 10,000 views. Frankly, I would have thought it would have had more by now.

The other videos were posted on their website using the embedded code from YouTube. The Southwest video is not on their website.

Fun videos, great food for thought and let’s see if Southwest rises to the challenge.

I would love to hear your comments about this.


Comments (0)
Categories : Cool Stuff, Viral video, video
Tags : internet viral marketing, social marketing, social media marketing, video, viral marketing

Homeless Not Toothless Making A Difference

By Robert Grossman · Comments (0)
Sunday, August 23rd, 2009

I am working on a project to help the 28,000 foster children in Los Angeles County. It is rare that I work on a project which touches the core of my soul.  What Dr. Jay Grossman (not related to me), is doing with Homeless Not Toothless is simply amazing. It impacts us all in so many ways.

Get involved and make a difference. He is hosting a fundraiser gala on September 10th in Santa Monica California.  Attend this event. If you cannot attend, make a donation. Dr. Jay needs your help now.



For more information about Homless Not Toothless and to purchase tickets to the gala, please go to http://www.homelessnottoothless.org/


Comments (0)
Categories : News Item, Social Media, Video Production, Viral video, video
Tags : creative, Event marketing, focus creative, los angeles, marketing strategy, meeting planners, poverty, sharon stone, social marketing, social media marketing, video, youtube

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