Archive for Video Production
Patrick SoonShiong 2010 Business Person of the Year
I had the honor of producing a short video about Dr. Patrick SoonShion, Executive Chairman of Abraxis BioScience for Los Angeles Business Journal Business Hall of Fame event held on March 9, 2010. Dr. Soonshion was honored as the Business Person of the Year for 2010.
The Los Angeles Business Journal contracted Focus Creative to produce [...]
The State of Digital Signage
Last week, I attend the Digital Signage Expo in Las Vegas to get an idea where the industry is headed and look for new opportunities. I’ve been working with digital signage for a few years now in dentistry, banking and now moving into retail. There were very few exhibitors who were demonstrating any new and [...]
Why Are We Now Offering Workshops On Social Media
Many of you know me as a video and event producer, well, this is what I have been doing since 1993. Some of you have asked me if I am still producing video and events since I started promoting our social media workshops.
Just to be perfectly clear…the answer is YES! We are still producing award-winning [...]
Does Technology Hurt Quality
I usually do not gripe or complain in my blog posts, but today I am going to.
Does Quality Matter Anymore? What do you think?
In the late 80s when Aldus Page Maker and Ventura Publisher hit the market, all of a sudden, everyone was a desktop publisher. We had our WISWIG monitors and prints which had [...]
Video Explosion!
If you haven’t heard already, video marketing on the verge of exploding the way we do Internet marketing. Why? It’s visual! It grabs your attention and draws you in to the message that’s being presented plus the ability to share and make it viral is a huge plus for this tool.
Imagine the impact of a [...]
YouTube? Heard of it? A perfect example of the power of video.
Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.
Simply offering video on your homepage will often double the time a visitor may spend on that page and in the end increase your conversion rate – the ratio of visitors who convert casual [...]
What Makes A Great Viral Video?
Everybody is talking about Viral videos. Not the H1N1 type, but a video which is so compelling, people share with their networks. I am going to start blogging more about what makes a great viral video and what actually will cause the viral response. I’ll tell you one thing right now, it does not happen [...]
Example of an Honoree Video for a Non-Profit
Client: United Way
Project Type: Video
Client Needs: United Way of Greater Los Angeles engaged Focus Creative to produce a high impact/ high profile video which would feature many business & political leaders in Los Angeles. The video was in honor of Eli and Edyth Broad, recipients of the National Alexis de Tocqueville Award, [...]
Engage Your Donors – Use Emotions and Tell Your Story
Video is still the most powerful medium to engage people and tell your story. The power of images and sound combined with a powerful message yields a well produced video that will hit your audience at a level that print or pictures will not. For non-profit organizations, use your human assets to create credibility as [...]
Are You Giving a Platform To Your Competition Right in Your Lobby?
The other day I walked into my bank and got in line. I noticed they had installed two large LCD TVs right above the teller windows. Then I noticed what they were playing – CNN and Bloomberg.
Not a big deal, right?
Wrong.
My bank was providing an excellent platform for their competition to steal my business away. [...]
