Archive for video
8 Steps To Produce an Effective Marketing Event
As a Event Producer and marketing professional , it is virtually impossible for me to attend an event, play or any production without looking to do it better or trying to figure out how they did that! It is true I have my own style of producing an event and I have even had people [...]
Patrick SoonShiong 2010 Business Person of the Year
I had the honor of producing a short video about Dr. Patrick SoonShion, Executive Chairman of Abraxis BioScience for Los Angeles Business Journal Business Hall of Fame event held on March 9, 2010. Dr. Soonshion was honored as the Business Person of the Year for 2010.
The Los Angeles Business Journal contracted Focus Creative to produce [...]
The State of Digital Signage
Last week, I attend the Digital Signage Expo in Las Vegas to get an idea where the industry is headed and look for new opportunities. I’ve been working with digital signage for a few years now in dentistry, banking and now moving into retail. There were very few exhibitors who were demonstrating any new and [...]
Why Are We Now Offering Workshops On Social Media
Many of you know me as a video and event producer, well, this is what I have been doing since 1993. Some of you have asked me if I am still producing video and events since I started promoting our social media workshops.
Just to be perfectly clear…the answer is YES! We are still producing award-winning [...]
Does Technology Hurt Quality
I usually do not gripe or complain in my blog posts, but today I am going to.
Does Quality Matter Anymore? What do you think?
In the late 80s when Aldus Page Maker and Ventura Publisher hit the market, all of a sudden, everyone was a desktop publisher. We had our WISWIG monitors and prints which had [...]
Video Explosion!
If you haven’t heard already, video marketing on the verge of exploding the way we do Internet marketing. Why? It’s visual! It grabs your attention and draws you in to the message that’s being presented plus the ability to share and make it viral is a huge plus for this tool.
Imagine the impact of a [...]
Advertiser vs Consumer
Is Social Media changing the relationship between the advertiser and the consumer?
Big Time!!!
Here is a funny video which truly illustrates the point.
(please note: this video was not produced by Focus Creative Group).
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Air New Zealand Videos Have Viral Potential
CK Lin, (http://twitter.com/cklinorg) a brilliant PhD, Entrepreneur and all around good guy posted a video on Facebook to share with his “friends”. The video is called “Bare Essentials” and was created by Air New Zealand as part of a marketing campaign. It is an excellent video! Watch and you’ll see why.
What makes this video powerful? Simply [...]
YouTube? Heard of it? A perfect example of the power of video.
Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.
Simply offering video on your homepage will often double the time a visitor may spend on that page and in the end increase your conversion rate – the ratio of visitors who convert casual [...]
Example of an Honoree Video for a Non-Profit
Client: United Way
Project Type: Video
Client Needs: United Way of Greater Los Angeles engaged Focus Creative to produce a high impact/ high profile video which would feature many business & political leaders in Los Angeles. The video was in honor of Eli and Edyth Broad, recipients of the National Alexis de Tocqueville Award, [...]
