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Category " Social Media"





Video Explosion!

Posted by: Robert Grossman
Date: 12 Jan 2010
Marketing Tips,Social Media,Video Production
If you haven’t heard already, video marketing on the verge of exploding the way we do Internet marketing. Why? It’s visual! It grabs your attention and draws you in to the message that’s being presented plus the ability to share and make it viral is a huge plus for this tool. Imagine the impact of a 30 second spot that’s edgy and unique to promote your product/service. You need to take...


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Advertiser vs Consumer

Posted by: Robert Grossman
Date: 10 Dec 2009
Marketing Tips,Social Media
Is Social Media changing the relationship between the advertiser and the consumer? Big Time!!! Here is a funny video which truly illustrates the point. (please note: this video was not produced by Focus Creative Group).


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YouTube? Heard of it? A perfect example of the power of video.

Posted by: Robert Grossman
Date: 24 Nov 2009
Social Media,Video Production
Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table. Simply offering video on your homepage will often double the time a visitor may spend on that page and in the end increase your conversion rate - the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers,...


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What Makes A Great Viral Video?

Posted by: Robert Grossman
Date: 18 Nov 2009
Cool Stuff,Marketing Tips,Social Media,Video Production
Everybody is talking about Viral videos. Not the H1N1 type, but a video which is so compelling, people share with their networks.  I am going to start blogging more about what makes a great viral video and what actually will cause the viral response.  I'll tell you one thing right now, it does not happen by itself.  There are over 10,000 videos being uploaded to YouTube everyday. Yes, over 10,000...


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Homeless Not Toothless Making A Difference

Posted by: Robert Grossman
Date: 23 Aug 2009
News Item,Social Media,Video Production
I am working on a project to help the 28,000 foster children in Los Angeles County. It is rare that I work on a project which touches the core of my soul.  What Dr. Jay Grossman (not related to me), is doing with Homeless Not Toothless is simply amazing. It impacts us all in so many ways. Get involved and make a difference. He is hosting a fundraiser gala on September 10th in Santa Monica California. ...


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Now Is the Time To Market

Posted by: Robert Grossman
Date: 15 Jul 2009
Meetings and Events,Social Media,Video Production,Web Broadcasting
Are we in a recession or not? It is an interesting phenomenon I see occurring across this great country. The economy is down, and businesses are complaining that their sales have dried up. So how do most companies respond to this phenomenon? You got it – they slash their marketing and incentive budgets, cut travel and meetings to a bare minimum, and hunker down for the economic winter. This...


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Twitter – What’s the Point?

Posted by: Robert Grossman
Date: 10 Jul 2009
Marketing Tips,Social Media
Every time I present on Social Media (doing a lot these days), when the topic of Twitter comes up I can feel the change of mood in the room. It’s palatable. Then the usual questions from the audience: “Do people really care if I wake up, watch the sunrise, and ponder why the sun always rises in the east?” Or, “Do people really care if I tell them that I just watched the big game, I’m going...


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Twitter – What’s the Point?

Posted by: Robert Grossman
Date: 10 Jul 2009
Marketing Tips,Social Media
Every time I present on Social Media (doing a lot these days), when the topic of Twitter comes up I can feel the change of mood in the room. It’s palatable. Then the usual questions from the audience: “Do people really care if I wake up, watch the sunrise, and ponder why the sun always rises in the east?” Or, “Do people really care if I tell them that I just watched the big game, I’m going...


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