Archive for Social Media
The State of Digital Signage
Last week, I attend the Digital Signage Expo in Las Vegas to get an idea where the industry is headed and look for new opportunities. I’ve been working with digital signage for a few years now in dentistry, banking and now moving into retail. There were very few exhibitors who were demonstrating any new and [...]
Why Are We Now Offering Workshops On Social Media
Many of you know me as a video and event producer, well, this is what I have been doing since 1993. Some of you have asked me if I am still producing video and events since I started promoting our social media workshops.
Just to be perfectly clear…the answer is YES! We are still producing award-winning [...]
Tips On Promoting a Successful Event Using Social Media
It is hard to believe, but people are still asking me if I think social networking is worth the time and money. Actually, there are people who are dogmatic that it is not for “my business”. Do you still use an outhouse? Oh, I get it, you still think and IBM Selectric with a built [...]
Why do social networking?
It’s simple! Build your brand and grow your business.
Social networking defies conventional advertising. It takes away the forcedness of advertising by making your message “alive”. It brings a human element to the web. It’s good news for business owners out there because it fits right in with how customers buy. People buy from people [...]
Video Explosion!
If you haven’t heard already, video marketing on the verge of exploding the way we do Internet marketing. Why? It’s visual! It grabs your attention and draws you in to the message that’s being presented plus the ability to share and make it viral is a huge plus for this tool.
Imagine the impact of a [...]
Advertiser vs Consumer
Is Social Media changing the relationship between the advertiser and the consumer?
Big Time!!!
Here is a funny video which truly illustrates the point.
(please note: this video was not produced by Focus Creative Group).
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YouTube? Heard of it? A perfect example of the power of video.
Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.
Simply offering video on your homepage will often double the time a visitor may spend on that page and in the end increase your conversion rate – the ratio of visitors who convert casual [...]
What Makes A Great Viral Video?
Everybody is talking about Viral videos. Not the H1N1 type, but a video which is so compelling, people share with their networks. I am going to start blogging more about what makes a great viral video and what actually will cause the viral response. I’ll tell you one thing right now, it does not happen [...]
Homeless Not Toothless Making A Difference
I am working on a project to help the 28,000 foster children in Los Angeles County. It is rare that I work on a project which touches the core of my soul. What Dr. Jay Grossman (not related to me), is doing with Homeless Not Toothless is simply amazing. It impacts us all in so [...]
Announcement: Robert Grossman Conducting Workshop on Social Networking
I believe Social Networking is one of the single most powerful ways to build communities and businesses.
During the past year, I have been asked to speak many times to various companies and professional groups on how to use Social Networking.
After each workshop and panel, many participants asked me if I offered hands-on workshops. They wanted [...]
