Category " Meetings and Events"

Are we in a recession or not? It is an interesting phenomenon I see occurring across this great country. The economy is down, and businesses are complaining that their sales have dried up. So how do most companies respond to this phenomenon? You got it – they slash their marketing and incentive budgets, cut travel and meetings to a bare minimum, and hunker down for the economic winter. This...


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“Anything that can go wrong will.” - Murphy Have you ever had that sick feeling in your stomach when the presentation does not go right? When you CEO is up at the podium and the sound is lousy, the PowerPoint is not working right and the screen is too dark? And the crew is sitting back reading magazines while your meeting is going down the tubes? The foundation of a successful meeting is working...


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Because there are often many parties involved in producing a webcast – meeting planners, hotel staff, AV, IT, marketing, catering – keeping all parties coordinated can sometimes be the most challenging part of producing an event. Your webcast provider should be accessible and flexible, serving to build positive relationships with your existing partners and vendors. How flexible your webcast provider...


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As a meeting professional, you have to work faster, better, and cheaper while helping to personalize the interactions between planners, suppliers, and attendees. By embracing web broadcasting, digital cinema, and web conferencing, you will ensure clients will reduce their budgets by avoiding unnecessary travel, being kind to the environment, and saving on lost opportunities by not having key executives...


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As a meeting professional, you have to work faster, better, and cheaper while helping to personalize the interactions between planners, suppliers, and attendees. By embracing web broadcasting, digital cinema, and web conferencing, you will ensure clients will reduce their budgets by avoiding unnecessary travel, being kind to the environment, and saving on lost opportunities by not having key executives...


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Partner with a trusted and experienced Producer.  I know this might sound self-serving, but an experienced meeting producer who takes a strong interest in your success is extremely valuable.  The Producer is the like the conductor of an orchestra knowing how all the pieces come together to make a perfect show. A Producer is resourceful, connected and knows enough about all aspects of a meeting to hire...


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1. Event Marketing – Use a short video to help drive attendance. Remember that the best time to produce a marketing video for your next event is during your current event. A good tool to use is getting footage from the local CVB and your venue to include in the video. 2. Walk-In Loop – For example, if you are working on a sponsored event, you can create a short loop with the sponsor logos (they...


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Demand for video in meetings and special events is rising as budgets are shrinking. Planning cycles are getting shorter and at the same time, audiences are demanding to be entertained. Most of these demands and expectations are falling on the shoulders of event professionals. Benefits of using video: enhance your content help build consensus serves as eye candy keep an audience engaged great...


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