Archive for Meetings and Events
8 Steps To Produce an Effective Marketing Event
As a Event Producer and marketing professional , it is virtually impossible for me to attend an event, play or any production without looking to do it better or trying to figure out how they did that! It is true I have my own style of producing an event and I have even had people [...]
Why Are We Now Offering Workshops On Social Media
Many of you know me as a video and event producer, well, this is what I have been doing since 1993. Some of you have asked me if I am still producing video and events since I started promoting our social media workshops.
Just to be perfectly clear…the answer is YES! We are still producing award-winning [...]
Tips On Promoting a Successful Event Using Social Media
It is hard to believe, but people are still asking me if I think social networking is worth the time and money. Actually, there are people who are dogmatic that it is not for “my business”. Do you still use an outhouse? Oh, I get it, you still think and IBM Selectric with a built [...]
Example of an Honoree Video for a Non-Profit
Client: United Way
Project Type: Video
Client Needs: United Way of Greater Los Angeles engaged Focus Creative to produce a high impact/ high profile video which would feature many business & political leaders in Los Angeles. The video was in honor of Eli and Edyth Broad, recipients of the National Alexis de Tocqueville Award, [...]
Emergency Preparedness for Meetings and Events
If you plan ahead, when the unthinkable happens, it becomes manageable
*
Think communication. All signage is clear to all attendees. Deploy digital signage may save you money and you will be able to have the appropriate images ready to go if there is an emergency
Use Video To Tell Your Story
Video is one of the best ways to tell your story. Rather than using static pages with text and graphics, you can use short videos to engage your target audience. Video for this purpose need not be elaborate or expensive. The more impromptu the video seems, the better it will communicate. Here [...]
Now Is the Time To Market
Are we in a recession or not?
It is an interesting phenomenon I see occurring across this great country. The economy is down, and businesses are complaining that their sales have dried up.
So how do most companies respond to this phenomenon? You got it – they slash their marketing and incentive budgets, cut travel and meetings [...]
Staging Equipment and your Production Team is the foundation for success
“Anything that can go wrong will.”
- Murphy
Have you ever had that sick feeling in your stomach when the presentation does not go right? When you CEO is up at the podium and the sound is lousy, the PowerPoint is not working right and the screen is too dark? And the crew is sitting back reading [...]
Do you trust your webcast provider to interact with your other partners and vendors?
Because there are often many parties involved in producing a webcast – meeting planners, hotel staff, AV, IT, marketing, catering – keeping all parties coordinated can sometimes be the most challenging part of producing an event. Your webcast provider should be accessible and flexible, serving to build positive relationships with your existing partners and vendors. [...]
Meeting Planners -> Embrace technology!
As a meeting professional, you have to work faster, better, and cheaper while helping to personalize the interactions between planners, suppliers, and attendees. By embracing web broadcasting, digital cinema, and web conferencing, you will ensure clients will reduce their budgets by avoiding unnecessary travel, being kind to the environment, and saving on lost opportunities by [...]
