Archive for Marketing Tips
8 Steps To Produce an Effective Marketing Event
As a Event Producer and marketing professional , it is virtually impossible for me to attend an event, play or any production without looking to do it better or trying to figure out how they did that! It is true I have my own style of producing an event and I have even had people [...]
The State of Digital Signage
Last week, I attend the Digital Signage Expo in Las Vegas to get an idea where the industry is headed and look for new opportunities. I’ve been working with digital signage for a few years now in dentistry, banking and now moving into retail. There were very few exhibitors who were demonstrating any new and [...]
Tips On Promoting a Successful Event Using Social Media
It is hard to believe, but people are still asking me if I think social networking is worth the time and money. Actually, there are people who are dogmatic that it is not for “my business”. Do you still use an outhouse? Oh, I get it, you still think and IBM Selectric with a built [...]
Why do social networking?
It’s simple! Build your brand and grow your business.
Social networking defies conventional advertising. It takes away the forcedness of advertising by making your message “alive”. It brings a human element to the web. It’s good news for business owners out there because it fits right in with how customers buy. People buy from people [...]
Does Technology Hurt Quality
I usually do not gripe or complain in my blog posts, but today I am going to.
Does Quality Matter Anymore? What do you think?
In the late 80s when Aldus Page Maker and Ventura Publisher hit the market, all of a sudden, everyone was a desktop publisher. We had our WISWIG monitors and prints which had [...]
Video Explosion!
If you haven’t heard already, video marketing on the verge of exploding the way we do Internet marketing. Why? It’s visual! It grabs your attention and draws you in to the message that’s being presented plus the ability to share and make it viral is a huge plus for this tool.
Imagine the impact of a [...]
Advertiser vs Consumer
Is Social Media changing the relationship between the advertiser and the consumer?
Big Time!!!
Here is a funny video which truly illustrates the point.
(please note: this video was not produced by Focus Creative Group).
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Familiar with “cause marketing”?
Wikipedia defines it as a “type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.”
An example of cause-marketing that you’re probably aware of is the partnership of Yoplait’s “Save Lids to Save Lives” campaign in support of the Susan G. Komen for the Cure. The company [...]
What Makes A Great Viral Video?
Everybody is talking about Viral videos. Not the H1N1 type, but a video which is so compelling, people share with their networks. I am going to start blogging more about what makes a great viral video and what actually will cause the viral response. I’ll tell you one thing right now, it does not happen [...]
Are You Giving a Platform To Your Competition Right in Your Lobby?
The other day I walked into my bank and got in line. I noticed they had installed two large LCD TVs right above the teller windows. Then I noticed what they were playing – CNN and Bloomberg.
Not a big deal, right?
Wrong.
My bank was providing an excellent platform for their competition to steal my business away. [...]
