Examples of Our Work | FocusCreative.com

I was contact by the Jewish Home for the Aging in Los Angeles (www.jha.org) to help kick-off a campaign for the Jewish holiday of Passover. The idea is to hold a recipe contest for a traditional Passover dish called Maztah Brei, which is a combination of unleavened bread called Matzah, egg and salt.

It was immediately obvious to everyone that we should video tape a few of the residents making their own recipes for this delicious dish. This made sense on so many different levels.

First, it was cute. The residents are wonderful and proud of their home and their cooking. The video also helps to promote healthy – spiritual living in a home for the elderly. Third, it helps to communicate traditions from one generation to the next.

The video starts off how one would expect a Passover video to start, but then the pace changes and we are offered a chance to participate in the wonderful tradition of Passover.

Though both dishes featured in this video are delicious, they do not hold a candle to my own Grandmothers Matzah Brei.

For more information about the content at the Jewish Home for The Aging, please visit www.jha.org.

Matzah Brei Recipe Contest
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I had the honor of producing a short video about Dr. Patrick SoonShion, Executive Chairman of Abraxis BioScience for Los Angeles Business Journal Business Hall of Fame event held on March 9, 2010. Dr. Soonshion was honored as the Business Person of the Year for 2010.

The Los Angeles Business Journal contracted Focus Creative to produce this video for their event. Focus Creative wrote the script, voice over, music and editorial. The footage was provided by Abraxis BioScience.

Dr. SoonShiong sets the bar for entrepreneurship and philanthropy. His list of accomplishments is nothing short of astonishing and is an inspiration for us all. Here is the short video used at today’s event to introduce Dr. Patrick SoonShiong.