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Archive for Cool Stuff

Awe Inspiring Performance & The Power of Social Media

By Robert Grossman · Comments (0)
Thursday, January 21st, 2010

I am not taking any credit for finding this. I received it today and it brought me to tears. It is however a testament to the power and impact of social media.  According to the stats on YouTube since August 9, 2009, this video has been watched close to 4 million on this channel alone!

The rest of this email was sent to me by  dear friend, Leslie and Neil Silverstein.

This is a moving and truly awe inspiring performance….not what you expect. What a talent!!

Don’t miss this amazing Video Clip . . first read it to get a better understanding..

This video shows the winner of “Ukraine’s Got Talent”, Kseniya Simonova, 24, drawing a series of pictures on an illuminated sand table showing how ordinary people were affected by the German invasion during World War II. Her talent, which admittedly is a strange one, is mesmeric to watch.

The images, projected onto a large screen, moved many in the audience to tears and she won the top prize of about £75,000.

She begins by creating a scene showing a couple sitting holding hands on a bench under a starry sky, but then warplanes appear and the happy scene is obliterated.

It is replaced by a woman’s face crying, but then a baby arrives and the woman smiles again. Once again war returns and Miss Simonova throws the sand into chaos from which a young woman’s face appears.

She quickly becomes an old widow, her face wrinkled and sad, before the image turns into a monument to an Unknown Soldier.

This outdoor scene becomes framed by a window as if the viewer is looking out on the monument from within a house.

In the final scene, a mother and child appear inside and a man standing outside, with his hands pressed against the glass, saying goodbye.

The Great Patriotic War, as it is called in Ukraine, resulted in one in four of the population being killed with eight to 11 million deaths out of a population of 42 million.

Kseniya Simonova says:

“I find it difficult enough to create art using paper and pencils or paintbrushes, but using sand and fingers is beyond me. The art, especially when the war is used as the subject matter, even brings some audience members to tears. And there’s surely no bigger compliment.”

Please take time out to see this amazing piece of art.

Comments (0)
Categories : Cool Stuff, Viral video
Tags : creative, digital, digitial video, Facebook, focus creative, marketing strategy, robert grossman, social media marketing, video, Video Production

Air New Zealand Videos Have Viral Potential

By Robert Grossman · Comments (0)
Thursday, December 3rd, 2009

CK Lin, (http://twitter.com/cklinorg) a brilliant PhD, Entrepreneur and all around good guy posted a video on Facebook to share with his “friends”. The video is called “Bare Essentials” and was created by Air New Zealand as part of a marketing campaign.  It is an excellent video! Watch and you’ll see why.

What makes this video powerful? Simply put, it has never been done before. It pushes the line of appropriateness without crossing it.  It still leaves a lot to our imaginations and it simply makes you laugh and feel good.

The best part is,  I sent the video out via Twitter and added @flyairnz (Air New Zealand’s Twitter ID) in my Tweet. Within a few minutes someone from the airline responded and thanked me for it and added @Robertgrossman to their response!

On Facebook , someone responded that Air New Zealand also created a passenger safety video in the same style as their marketing video. Evidently, they show this video on their airplanes.  I went to YouTube, got the link and blasted this video out on Twitter too. So now we have a little conversation and viral campaign going on.  I shared it and so did a lot of other people.

I was even more curious so I went back to YouTube. I wanted to see how many views the videos had racked up.

As of 11/25/2009, the Bare Essentials video has 4,116438 views with over 2,500  people rating the video. The video was posted in June 2009.

The on board flight safety video has 4,948,437 views and over 3,740 ratings.

Then the good people of Air New Zealand created a behind the scenes video. Not as many views, but still an impressive 846,737 people watched this video.

Too good to be true, I poked around a little more and even though nothing was covered up (sorry),  Air New Zealand created a website with the following url http://www.nothingtohide.co.nz/.  Okay, now I got it. This is all part of a brilliant marketing campaign.

Then, I found this video on their YouTube channel. Air New Zealand challenging Southwest to create the best passenger safety video.  Same music, same style of the other videos. It was posted two months ago and already has over 10,000 views. Frankly, I would have thought it would have had more by now.

The other videos were posted on their website using the embedded code from YouTube. The Southwest video is not on their website.

Fun videos, great food for thought and let’s see if Southwest rises to the challenge.

I would love to hear your comments about this.


Comments (0)
Categories : Cool Stuff, Viral video, video
Tags : internet viral marketing, social marketing, social media marketing, video, viral marketing

What Makes A Great Viral Video?

By Robert Grossman · Comments (2)
Wednesday, November 18th, 2009

Everybody is talking about Viral videos. Not the H1N1 type, but a video which is so compelling, people share with their networks.  I am going to start blogging more about what makes a great viral video and what actually will cause the viral response.  I’ll tell you one thing right now, it does not happen by itself.  There are over 10,000 videos being uploaded to YouTube everyday. Yes, over 10,000 videos per day.

Please check back often to read more on this topic.

In the meantime, I wanted to share a video which took my breath away. I actually watched it 4 or 5 times to figure out how they did what they did. Here is a hint, just don’t look at the video, but notice what they did to the Youtube page.

Click here to watch on YouTube

Here is a question I would love to hear your thoughts on. What makes a great viral video?

All the best,


Robert S. Grossman
President and CEO
Focus Creative Group

Comments (2)
Categories : Cool Stuff, Marketing Tips, Social Media, Video Production
Tags : Viral video, youtube

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