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    Awe Inspiring Performance & The Power of Social Media

    I am not taking any credit for finding this. I received it today and it brought me to tears. It is however a testament to the power and impact of social media.  According to the stats on YouTube since August 9, 2009, this video has been watched close to 4 million on this channel alone!
    The [...]

    Air New Zealand Videos Have Viral Potential

    CK Lin, (http://twitter.com/cklinorg) a brilliant PhD, Entrepreneur and all around good guy posted a video on Facebook to share with his “friends”. The video is called “Bare Essentials” and was created by Air New Zealand as part of a marketing campaign.  It is an excellent video! Watch and you’ll see why.

    What makes this video powerful? Simply [...]

    What Makes A Great Viral Video?

    Everybody is talking about Viral videos. Not the H1N1 type, but a video which is so compelling, people share with their networks.  I am going to start blogging more about what makes a great viral video and what actually will cause the viral response.  I’ll tell you one thing right now, it does not happen [...]