Archive for Case Studies
Tips On Promoting a Successful Event Using Social Media
It is hard to believe, but people are still asking me if I think social networking is worth the time and money. Actually, there are people who are dogmatic that it is not for “my business”. Do you still use an outhouse? Oh, I get it, you still think and IBM Selectric with a built [...]
Familiar with “cause marketing”?
Wikipedia defines it as a “type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.”
An example of cause-marketing that you’re probably aware of is the partnership of Yoplait’s “Save Lids to Save Lives” campaign in support of the Susan G. Komen for the Cure. The company [...]
Example of an Honoree Video for a Non-Profit
Client: United Way
Project Type: Video
Client Needs: United Way of Greater Los Angeles engaged Focus Creative to produce a high impact/ high profile video which would feature many business & political leaders in Los Angeles. The video was in honor of Eli and Edyth Broad, recipients of the National Alexis de Tocqueville Award, [...]
