Air New Zealand Videos Have Viral Potential
CK Lin, (http://twitter.com/cklinorg) a brilliant PhD, Entrepreneur and all around good guy posted a video on Facebook to share with his “friends”. The video is called “Bare Essentials” and was created by Air New Zealand as part of a marketing campaign. It is an excellent video! Watch and you’ll see why.
What makes this video powerful? Simply put, it has never been done before. It pushes the line of appropriateness without crossing it. It still leaves a lot to our imaginations and it simply makes you laugh and feel good.
The best part is, I sent the video out via Twitter and added @flyairnz (Air New Zealand’s Twitter ID) in my Tweet. Within a few minutes someone from the airline responded and thanked me for it and added @Robertgrossman to their response!
On Facebook , someone responded that Air New Zealand also created a passenger safety video in the same style as their marketing video. Evidently, they show this video on their airplanes. I went to YouTube, got the link and blasted this video out on Twitter too. So now we have a little conversation and viral campaign going on. I shared it and so did a lot of other people.
I was even more curious so I went back to YouTube. I wanted to see how many views the videos had racked up.
As of 11/25/2009, the Bare Essentials video has 4,116438 views with over 2,500 people rating the video. The video was posted in June 2009.
The on board flight safety video has 4,948,437 views and over 3,740 ratings.
Then the good people of Air New Zealand created a behind the scenes video. Not as many views, but still an impressive 846,737 people watched this video.
Too good to be true, I poked around a little more and even though nothing was covered up (sorry), Air New Zealand created a website with the following url http://www.nothingtohide.co.nz/. Okay, now I got it. This is all part of a brilliant marketing campaign.
Then, I found this video on their YouTube channel. Air New Zealand challenging Southwest to create the best passenger safety video. Same music, same style of the other videos. It was posted two months ago and already has over 10,000 views. Frankly, I would have thought it would have had more by now.
The other videos were posted on their website using the embedded code from YouTube. The Southwest video is not on their website.
Fun videos, great food for thought and let’s see if Southwest rises to the challenge.
I would love to hear your comments about this.
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