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Archives "March 2010"





Social Media – Why You Cannot Ignore It

Posted by: Robert Grossman
Date: 13 Mar 2010
Marketing Tips,Social Media
No matter what you think or feel about Social Media, you need to know what is happening in this area. In fact, I believe it is vital to the sustainability of your business, your non-profit, or organization. Consider the following recent statistics as of February 1, 2010: Facebook There are over 400 million active users In 2007, there were 10 million users in the United States,...


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8 Steps To Produce an Effective Marketing Event

Posted by: Robert Grossman
Date: 10 Mar 2010
Marketing Tips,Meetings and Events,Presentation
As an event producer and marketing professional , it is virtually impossible for me to attend an event, play or any production for that matter and just sit back and enjoy it. I look at the lighting rig points, screen placement, stage design. I am looking for the mistakes and trying to figure out how they created a special effect. Recently I attended an event and I wrote down the following steps...


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Patrick SoonShiong 2010 Business Person of the Year

Posted by: Robert Grossman
Date: 10 Mar 2010
News Item,Video Production
I had the honor of producing a short video about Dr. Patrick SoonShion, Executive Chairman of Abraxis BioScience for Los Angeles Business Journal Business Hall of Fame event held on March  9, 2010.  Dr. Soonshion was honored as the Business Person of the Year for 2010. The Los Angeles Business Journal contracted Focus Creative to produce this video for their event. Focus Creative wrote the script,...


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The State of Digital Signage

Posted by: Robert Grossman
Date: 02 Mar 2010
Digital Signage,Marketing Tips,Presentation,Social Media,Video Production
Last week, I attend the Digital Signage Expo in Las Vegas to get an idea where the industry is headed and look for new opportunities.  I've been working with digital  signage for a few years now in dentistry, banking and now moving into retail.  There were very few exhibitors who were demonstrating any new and exciting, but I did glean one very important  fact to me - Content is King! I walked...


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