Robert S. Grossman

Many of you know me as a video and event producer, well, this is what I have been doing since 1993.  Some of you have asked me if I am still producing video and events since I started promoting our social media workshops.

Just to be perfectly clear…the answer is YES! We are still producing award-winning videos and events.

So, you maybe wondering why we are offering social media workshops and services (if you weren’t you are now)?

The answer is very simple.

Besides from being fun and very exciting one our mission has always been to create and deliver high impact and influential media which drives results and business activity.

In our world, its all about the presentation, communication and getting results for you. My personal role has always been that of “producer” – in other words, I work on your team to make stuff happen for you hopefully reducing the stress along the way and dramatically increasing increasing your success.

Social media is a new and exciting marketing and branding platform with so many possibilities.  The same strategies and processes  used to create wining videos and live events are employed in social media campaigns.  We may not be building a large stage in a hotel ballroom, but we are creating a marketing project with influential media to engage your target audience and  drive the results you need.

I also have been using social media for my own business and quite successfully.  My peers and colleagues encouraged me to offer workshops, consulting and implementation and after careful consideration, we launched our social media offerings last August.

Video is proving to be the next great frontier in social media and unfortunately, a lot of what I have seen is really poor quality. There is a time for home-grown video – for example in blog posts, but I would say more often than not, the video you show, even on social media sites represents your brand or your promise to your clients. So take care when posting videos and make sure they communicate exactly what you want them too.

The same rule applies, you will always communicate some kind of message so you better make sure it is the one you want to communicate.

We have become a casual society and our casualness has influenced our idea of what constitutes a good quality presentation.  Okay, so I use to work for IBM back in the day when every morning I would sing my little jingle, “Blue, Gray, Blue, Gray, What Shall I Wear Today?” and casual Friday was once a month and you had to wear a button down collard shirt, slacks and dress shoes.  But we never slacked on the professional quality of our presentation and brand of IBM.  There is a lesson for us all – quality does matter and image matters.

So my advice to you is to think about your brand and how you are presenting yourself, even when using social media.

And to get back on track – yes, we are now offering social media consulting and solutions in addition to our event and video production solutions. We have added digital signage, web broadcasting and soon video publishing.

After all, it is all about the presentation, creating  media (and meetings) which impact your audience and drives business activity in the right direction!

Please share your comments here and feel free to ask questions.

Keep the conversation going.

Sincerely,

Robert S. Grossman
“Chief Message Architect”,  Founder & CEO
Focus Creative Group