1. Event Marketing – Use a short video to help drive attendance. Remember that the best time to produce a marketing video for your next event is during your current event. A good tool to use is getting footage from the local CVB and your venue to include in the video.

2. Walk-In Loop – For example, if you are working on a sponsored event, you can create a short loop with the sponsor logos (they love this!). You can also have short messages, like quotes to establish the theme of mood for your event.

3. Opening Module or Kick-Off – You can spice up your sales conference or internal company meetings by producing videos with a story line or “skit” involving key executives in tastefully made comedic situations or you might consider producing a video as a way to introduce the company’s mission, vision and goals. Again, remember that your audience needs to be entertained as well as educated in order to remain engaged. Your professional production company will work with you to come up with the most appropriate video.

4. Transitional Elements – Video can provide a smooth transition to the program without the need for lengthy speeches from company executives. If you are working on a special event, consider using videos to introduce your honorees. This will again, eliminate the need for lengthy speeches, add spice to your program and allow the opportunity to showcase the honoree more effectively.

5. Virtual Presence – Often times, there are key people you would like to have at your meeting, but for whatever reason cannot make it. For example, if you are doing a series of meetings on the same day around the country, you can record your CEO and play the tape in all the locations.

6. Entertain and Re-Engage Your Audience – Depending on the length of your program, you can use video to liven up the event. For example, if you are doing a day long or multi-day event, coming up with a fun video to lead into a break works really well. Even for shorter events such as an awards program, you can use something fun like “man on the street” video clips.

7. Décor – The advent of smaller projectors and DVD have made it feasible to use video as you would wall treatments – a bit more expensive, but the bang for the buck is well worth it. Instead of spending money on traditional foam-core signage which usually does not receive a lot attention from the audience, video can be used to consistently convey your message in an effective and engaging way.

8. “Happy Face Videos” or Closing – People love to see their faces on the big screen and now with the advent of laptop based editing platforms your next event can have a very powerful and effective closing. The closing video can serve as a recap to the entire event, including fun off-site recreational activities. When done properly, a happy face video will leave your attendees feeling good about being in the meeting. Event high-lights can be incorporated into the video to remind people one last time about the key messages and learning objectives for the event.

Warm Regards,

Robert S. Grossman

Phone and Fax: (800) 651-8430
www.focuscreative.com